“2002, Nik Lever, Flash Mx Games: ActionScript for Artists, Focal Press, page 411,
Using the Flash ActiveX control in this way allows you as a developer to create desktop characters, email virals and s”
“2003, Dave Chaffey, Total E-Mail Marketing, Elsevier, page 2,
[M]ost virals are not seen as profiling and data collection exercises, since that would kill the impulse of forwarding to a friend.”
“2005, Russell Evans, Practical DV Filmmaking, Focal Press, page 289,
Music company virals are becoming commonplace as costs of promos force labels to reconsider how to target more directly to consumer”