divat

Native word, probably from the div variant of díj (“fee,” formerly “ransom; fine; price, payment”) + -at (noun-forming suffix). Its original meaning may have been “widespread customs, conventions, trend, practice,” giving rise to its other sense “value, esteem,” both recorded from the early 17th century. Its current meaning (“fashion”) developed from its earlier sense “abundance, marketability” during the Hungarian language reform, which took place in the 18th–19th centuries.